Push notifications support in sending notifications allowing to diverse devices may it be a mobile, desktop, or web. Keeping all of the information in mind, depending on whom you’re focusing with each notification is essential. When it comes to push notifications, not on all devices notifications seem the same. The lock screen and notification centers are dissimilar between iOS and Android devices. It also supports personalization as nowadays customers request personalization at each stage of the buyer’s journey utilizing details such as first name, location, etc. which permits constructing a more personalized relationship and foster commitment. When a visitor is about to leave the website than by using exit-intent popup which comprises a discount, or enticing offer or notifications through each customer’s observing history, which catalysts a genuine curiosity in a website and encourages products and services through these superior offers. Push notifications influence intrigue buyer’s attention and help to raise brand awareness and brand status. To advertise meritoriously and stay forward in successful competition push notifications allow immense outreach and emphasis on targeted marketing communications by sending valuable content. As through the globe, companies have a complex audience base to capture, cater, and fascinate through mobile, web, or desktop.