Geo- activated push notifications are sent to customers utilizing the information of their previous or recent location. Geolocation advertising, as such, implies utilizing the locality data of an individual to plan and execute promoting communications. To gather this sort of data, the clients need to allow location services main. This information is then taken using different channels like GPS, IP address, Bluetooth, Wi-Fi, or cell towers. One of the kinds of geos is Geofencing, with this kind of targeting one can send notifications to consumers when they come in or leave a certain range or are near to a particular location. The key thought here is that the customer is on the travel and might benefit from receiving messages as they cross a selected virtual boundary and is good for brand-conscious campaigns. Geotargeting is too another mode that targets consumers who arrive inside of a clear geographic zone(town, zip radius) and who also come across certain standards based on their utilization behavior used for the app. It also benefits by hitting a particular target customer in a definite geographic location and is best for re-engagement, advertising, and consumer delight campaigns. Another category is Geoframing which allows aiming down to the meter-squared side by side. This provides marketers access to a wider rough level of targeting and eliminates users who ensue to merely pass through the edge. It also helps in providing target customers in actual-time and also when they return home and even don’t need easy opt-in from customers.
Top Geos which have massive potential for Push Inventory are US, UK, Canada, China, India and Germany.