Well it’s very simple to be honest, please prefer to pay for visitors which they see on their website, so every click with which user lands on their website, they prefer paying for it. which makes cost per click a popular model for Push notification ads.
Cost per Click is a mode that the sites use to charge some money on the number of times a guest clicks on an ad. CPC is the aggregate that a site publisher gets when a paid ad on the website is clicked. The publisher is funded dependent on the number of times onlookers click the advertisement. The key to the effective presentation of any online business is to discover a basis for extremely high focused audiences and attracting however many potential consumers as likely at the lowest cost. Mainly, cost per click ads would effortlessly suit the strategy for achieving this aim and appeal to relevant customers to any site at a very reasonable cost per guest and on very valuable conditions. The advertisements can contain an arrangement of text, pictures, or videos; which will suit well if one wants to improve the brand image. In this situation, we can say that the quantity of consumers is more essential as opposed to quality. A major advantage of cost per click advertising is that it is measurable & trackable and helps in an extraordinary level of performance as statistics are freely available and show how one’s campaign is accomplishing and what sort of traffic and outcomes they are driving for the financial plan. CPC works well with other marketing networks, through which content advertising has taken full control over the digital marketing domain and create assumed leadership positioning. Ultimately, CPC is also popular because of the incredible targeting opportunities to compare the diverse targeting ways and means and also be able to reach individuals who aren’t in the viewer’s list along with those that have been open to our brand.