If the business deals through a mobile app, at that point one can refer out push notifications. On the off chance one doesn’t, ordinary popup advertisements are picture-perfect. Push notifications are suitable for a one-way message. If an individual needs to offer customer service or need customers to be able to answer questions or requirements, they should perhaps use ordinary pop up ads. Push notifications are shown equally on desktop and mobile campaigns, even when the receiver is surfing other websites then also the notification is received to a customer, but it is not in the case of pop-up ads. The product’s push notifications, in any case, can be customized agreeing to the likings and changing it any time while using the app. This gives huge flexibility to create changes at any time according to the daily schedule. This allows you to rapidly make alterations in coordination together with the day by day plan. Push notifications can make a set of customizable likings to fit agreeing to one’s needs and can be personalized with ordinary popup advertisements. Push notifications are the most attractive and innovative than regular popup ads. Push notifications are more trustworthy and allow steady messaging than regular popup ads.